Effective Date: January 19, 2021
- What Are Cookies and Tracking Technologies?
- What Types of Information Do Cookies Collect?
- Cookies Cytokinetics Uses and Our Purpose for Using Them
- Third-Party Social Media Plugins
- Your Choices
WHAT ARE COOKIES AND TRACKING TECHNOLOGIES?
Cookies are small text files that are stored on your computer or mobile device that are set by us or by third parties that provide content or features on our websites. Cookies enable our websites to store small bits of information on your computer and retrieve that information at a later time. This information helps us remember you and your preferences and improve your user experience by making our websites more efficient and relevant for you. You can find more information about cookies at: www.allaboutcookies.org or www.youronlinechoices.eu.
In addition to cookies, we use other technologies that are similar in function, such as pixel tags, also called web beacons or single-pixel tags/gifs, and flash cookies. These are used for web storage in desktop software.
- Web Beacons: Web beacons, or “clear gifs,” and single-pixel tags/gifs, or web tags, are tiny graphics with a unique identifier placed on a website or in an email that gather information about your interaction with that website or email. Because of their small size, they are not visible to users.
- Flash Cookies: Flash cookies, also known as local shared objects, are commonly used for advertisements and videos and collect and store information about your use of a website and its video or advertising features.
Types of Cookies
Cookies can be described by who created and placed them and how long they last. Cookies are often identified by their types, which include the following:
Persistent cookies and session cookies
- Persistent Cookies: A persistent cookie stays in your browser and will be read by us when you return. A persistent cookie helps us recognize you as an existing user, so it is easier for you to return and interact with our Services.
- Session Cookies: A session cookie is temporary and enables you to move from page to page on our Services and allows information that you enter to be remembered during your next visit. A session cookie is deleted when you close your browser or after a short period of time.
First-party cookies and third-party cookies
- First-party cookies: These are cookies set by the publisher of the website or online service you are visiting. First-party cookies may be set either by us or by a service provider at our request.
- Third-party cookies: These are cookies that are set by a party other than the publisher of the website you are visiting.
WHAT TYPES OF INFORMATION DO COOKIES COLLECT?
Cookies collect different types of information depending on the type of cookie and its purpose. Some examples of information that may be collected by cookies when you use our Services include:
- the pages you visit within our Services;
- the buttons you click on our Services;
- the date and time you visit our Services;
- the amount of time you spend on our Services;
- the Internet Protocol (“IP”) address used to connect your computer/mobile phone to the internet; and
- your computer, mobile phone and connection information such as your browser type and version, operating system and platform.
COOKIES CYTOKINETICS USES AND OUR PURPOSE FOR USING THEM
We, or our service providers or agents acting on our behalf, use the following persistent and session cookies (which may be first-party or third-party cookies) on our Services:
- Strictly Necessary Cookies: These cookies are essential because they enable our Services to work properly and they cannot be disabled. Without these cookies, some of our Services cannot be provided. These cookies do not gather information about you for marketing purposes. For example, these cookies are used to:
- Remember information that you fill in when performing certain activities on our Services;
- Pass information from one page to the next, for example when filling out forms;
- Provide our Services according to your preferences;
- Read your browser and device settings to optimize the display of our Services;
- Locate and identify misuse of our Services;
- Load our Services uniformly to maintain accessibility; and
- Authenticate users and prevent fraud.
- Functional Cookies: We use functional cookies to remember your choices so we can tailor our Services to provide you with enhanced features and personalized content. For example, these cookies can be used to remember your name or preferences on our Services. We do not use functional cookies to target you with online marketing. While these cookies can be disabled, this may result in less functionality during your use of our Services. For example, we use these cookies to:
- Provide you personalized experience, such as remembering how you have customized our Services;
- Remember information that you fill in when performing certain activities on our Services; and
- Store your preferences such as language and location.
- Performance or Analytics Cookies: These cookies help us understand how our Services are being accessed, used or are performing. These performance or analytics cookies may collect information about the content you view, what websites you visit immediately prior to and after visiting our Services and your system and geographic information. The information generated by these cookies will be transmitted to and stored by the applicable analytics services. This category of cookies does not include cookies used for behavioral/targeted advertising.
One type of performance or analytics cookie we may use is Google Analytics, a web analytics service provided by Google LLC (“Google”). For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page. See the Your Choices section below for a link to opt-out of Google Analytics.
For example, we may use performance or analytics cookies to:
- Maintain and continually improve our Services;
- Keep track of the number of visitors to the pages within our Services;
- Keep track of the length of time that each visitor spends on the pages within our Services;
- Determine the order in which a visitor visits the various pages within our Services;
- Determine the website a visitor was browsing before navigating to our Services and the website a visitor is going to immediately after leaving our Services;
- Identify performance issues with our Services;
- Assess which parts of our Services need improvement;
- See how successful our marketing campaigns or other goals are; and
- Improve the video experience on our Services.
- Advertising Cookies: These third-party cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns. Advertising cookies are usually placed by advertising networks that work with other organizations to deliver a personalized experience to you. These cookies are used to:
- Keep track of which advertisements you have already been shown so that you are not always shown the same ones;
- Keep track of how many visitors click on the advertisement; and
- Improve reporting on campaign performance.
THIRD-PARTY SOCIAL MEDIA PLUGINS
You can exercise your preferences in relation to cookies served on our Services by taking the steps outlined below.
In order to manage your cookie preferences, you may alter the cookie settings in your browser settings on your computer or mobile device at any time. You may accept all cookies or only certain ones. If you disable cookies in your browser settings, however, you may find that certain sections of our Services will not work.
- First-Party Cookies: If you do not want cookies placed on your computer or mobile device, you can adjust the setting of your internet browser to reject some or all cookies and to alert you when a cookie is placed on your device. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings). While adjusting your browser setting can prevent the future placement of cookies, it does not remove existing persistent cookies.
- Third-Party Cookies: Modern browsers also allow you to block third-party cookies using the steps described above for first-party cookies.
There are several services available that can assist you with managing your cookie preferences, including industry groups, standards associations and tools provided by the cookie providers and social media sites. Please note that Cytokinetics has no affiliation with, and is not responsible for, the third-party websites.
- Google Analytics: To opt-out of Google Analytics, download the Google Analytics Opt-Out Browser Add-On.
- Online Advertising: You may choose not to receive interest-based advertising. To do so, use the Digital Advertising Alliance (“DAA”) Consumer Choice Tools to apply opt-outs to interest-based advertising and other applicable uses of web-viewing data by DAA participating companies. You may also manage your settings through the Network Advertising Initiative (“NAI”) Opt-Out Tool.
- Do Not Track: You may turn on the Do Not Track (“DNT”) setting in your browser, which will enable your browser to send a special signal to websites, analytics companies, plugin providers and other web services you encounter while browsing to stop tracking your activity. To turn on your DNT signal, please visit All About DNT. Please note that not all companies will respond to or honor DNT signals. Our Services do not respond to DNT signals.
- Social Media Buttons: With respect to social media “share” buttons, many of these social media sites handle tracking differently depending on whether a user is logged in and the preferences selected by users. If you use social media and want to protect your browsing privacy, we recommend that you adjust your individual settings for each third-party social media company with whom you have an account so as to minimize cross-site tracking.
- Web Beacons and Pixels: You may avoid web beacons and pixels by disabling the functionality that allows remote images to load in your email account and by refraining from clicking on any links in email messages.